How To Get Clients To Sell Themselves On Your Brand Before They Even Call You
The Home Service Expert Podcast
Tommy Mello
4.8 • 705 Ratings
🗓️ 30 December 2022
⏱️ 69 minutes
🧾️ Download transcript
Summary
Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. With more than 2,000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world.
In this episode, we talked about branding, digital marketing, graphic design, market research, trademarking and copyright…
Transcript
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| 0:00.0 | most guys just think that they're going to keep doing exactly what they're doing that's the recipe for |
| 0:04.6 | success there's no reason why it should change anything and then you have the guys like you who looked at |
| 0:10.2 | what you were doing and you said you know what this actually doesn't represent the level of service |
| 0:15.1 | that a1 stands for right and so you made a change and that takes guts i mean that takes balls to do it right you |
| 0:22.6 | weren't complacent though and i see that that that's a big challenge with a lot of owners is they |
| 0:27.3 | get super complacent with what they're doing today and they think that that's the recipe for success |
| 0:32.3 | for tomorrow and it just doesn't really work that way i mean they can get there it's just going to cost |
| 0:37.2 | so much more it's going to cost so much more. |
| 0:38.1 | It's going to take so much longer to get there. |
| 0:40.1 | The business isn't going to be worth as much either when you want to sell it. |
| 0:43.6 | You look at the multiples for the companies that have good brands versus the multiples of companies with poor brands. |
| 0:48.9 | And you tell me how much more money they're getting for a better branded company. Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs |
| 0:58.1 | and experts in various fields like marketing, sales, hiring, and leadership to find out what's |
| 1:04.2 | really behind their success in business. |
| 1:07.2 | Now, your host, the Home Service Millionaire, Tommy Mello. |
| 1:14.2 | Welcome back to the Home Service expert. |
| 1:16.8 | Today, I have a very, very special guest. |
| 1:19.9 | He's made a huge impact in your life and definitely my life. |
| 1:23.7 | He's the king of branding. |
| 1:25.6 | Dan Antonelli is visiting us from New Jersey. |
| 1:28.7 | I've been out to his shop. |
| 1:29.7 | How are you doing today, Dan? |
... |
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