More competitors enter offering.

A little more for a little less until eventually no one can provide any more for any less.

At this point, a market reaches perfect deficiency.

And the business owners participating make just enough at the end of the month to keep going.

The bottom 10 to 20% of operators get washed out or lose this.

When you decrease your price, you decrease your client's emotional investment since it

didn't cost them much.

You decrease your client's perceived value of your service since it can't be that good

if it's so cheap or price the same as everybody else.

Number three, decrease your client's results because they do not feel value of your

service and they do not invest and are not invested. You attract the worst clients who never

satisfy it until you give it to them for free. Welcome to the Home Service Expert, where each week

Tommy chats with world class entrepreneurs and experts in in various fields, like marketing, sales,

hiring, and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Hey guys, what's going on?

Let me just go through a few things real quick.

Obviously, if you have not read the Home Service Millionaire yet, please do.

It's homeservicminor.com for slash podcasts.

If you haven't seen the course, homeservice millionaire, it's course.hombservic millionaire.com.

And we have a free Facebook group that you should be joining.

It's home service expert on Facebook.

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