Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 March 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like ChatGPT and Grok. They explore user engagement metrics, the stickiness factor of various tools, and the limitations of AI in providing accurate information. The discussion highlights the importance of using multiple platforms for different tasks and the challenges AI faces in discerning the validity of information. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The State of Search: Google vs AI (06:00) User Engagement and Stickiness Factors (11:50) AI Tools: Performance and Limitations (14:53) The Future of AI in Information Retrieval Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So he said last month live Dados answered a bunch of questions about search and AI.
0:05.0	The first question is, is Google losing searchers to AI?
0:08.0	Oh, you know what? I can share my screen. I forgot that we can do this. Hold on. I can share my screen now. Nice.
0:13.0	Because we're virtual. Let me share. Okay, here we go. Do you see this?
0:18.0	I do.
0:20.0	Okay. So it says, the first question here is is google losing
0:24.4	searchers the i which i think is a great question number two how do claude perplexdy chat gpte and jemini
0:29.7	stack up i think that's a good one number three what percent of users visit major AI tools
0:35.5	each month and is it growing and i feel like ne, you might have an answer to the third one.
0:39.7	But before I scroll down, do you want to answer any of these before I read?
0:48.0	You can give the responses, but from what we see and it could be different from his responses.
0:53.2	The first one is,
0:54.5	is we're seeing Google not necessarily use,
0:59.2	lose people to AI platforms.
1:01.5	We're seeing people use multiple platforms.
1:04.1	We're still seeing Google's popularity.
1:06.5	But at the same time,
1:08.1	we're seeing popularity increase for chat GPT, perplexity, and all these other solutions out there.
1:14.3	And Google's AIA responses have drastically improved in the last, call it, few months compared to when they first launched them.
1:21.4	So that was the first one.
1:22.8	That's at least the data that we're seeing because when we look at average traffic going to websites that are doing SEO, we're not really seeing huge declines or anything like that.
1:31.8	Yep.
	...

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