The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 February 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the benefits of managing without direct reports. Their discussion also delves into the role of AI in marketing and sales, and the challenges of navigating imperfect attribution in marketing efforts. TIME-STAMPED SHOW NOTES: 00:00 The Rise of YouTube as a Podcast Platform 02:58 AI Tools for Content Creation 05:58 Managing Without Direct Reports 12:04 The Role of AI in Marketing and Sales 17:57 Navigating Imperfect Attribution in Marketing Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Kieran tweeted this a couple weeks ago, Kieran Flanagan from HubSpot. So YouTube is now the biggest
0:04.3	podcast platform in the U.S. And people watch 400 million hours of podcasts per month on YouTube.
0:09.9	The biggest challenge to growing a podcast was always built in distribution. None of the existing
0:13.7	podcast platforms solved for discoverability. YouTube solved this. So I think we can talk about some
0:19.3	things that we're doing with this right now.
0:23.1	I've talked a lot about overlap.
0:25.5	And overlap has gotten better now.
0:29.1	There's an agent, an actual agent, that will watch your channels, all the videos.
0:30.9	They'll watch all the videos from my channel.
0:33.1	And it'll come up with the short form clips.
0:35.0	It'll come up with the midform clips.
0:36.4	And they'll come up with the long form clips.
0:38.1	And they're all actually ready to be posted.
0:41.6	It's better than any of the other of these agents that I've seen.
0:46.5	And so, especially for our, this is a 90-minute recording session, it's perfect for these.
0:47.8	How good is it, though?
0:48.7	It's really good.
0:49.7	I'm not even joking.
0:51.5	See, Neil just roll these eyes.
0:54.7	But when I say good, I've tried all the other ones. I've tried Opus.
0:55.7	I've tried all these things, right?
0:57.5	This one is really good.
	...

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