How to Optimize Every Stage of Your Marketing Funnel for Maximum ROI

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 30 August 2024

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jim Leslie was the former Chief Technology Officer and Chief Marketing Officer of A1 Garage Door Service. He is Tommy’s go-to guy for building software needed by A1, and is also a great contributor to the success of organizing Vertical Track and the Freedom events.

In this episode, we talked about talent acquisition, lead conversion, marketing and operations...

Transcript

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0:00.0	Are you capitalizing on the leads that you have first, right?
0:03.8	Everybody wants more leads, but they rarely look down the funnel and truly have it maximized, right?
0:11.2	You know, take pay-per-click, for example, a lot of people say, oh, you know, we're doing everything we can do there.
0:16.6	We just need more leads, but you go and look and, you know, they're dumping campaigns straight to their website homepage.
0:22.6	They're not using landing pages. They're not using call tracking. They're not monitoring conversions. They don't have conversion tracking set up.
0:28.8	There's a hundred things that aren't right. And that's one small example. And I look at anybody's pipeline and just start deconstructing it.
0:36.6	I can almost always find 10 things
0:38.5	that could be optimized. So it's easy to say more leads, but I think most people, if they look
0:43.8	in their backyard, there's an acre of diamonds in just tuning their funnel. And then from there,
0:48.8	move out to like, all right, more lead sources or, you know, more budget or all of that good stuff.
0:54.7	Well, I think the point is you got to figure out how to put a buck in and get a buck 50 out.
0:58.7	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs
1:04.1	and experts in various fields like marketing, sales, hiring, and leadership to find out what's
1:10.2	really behind their success in business.
1:13.2	Now, your host, the Home Service Millionaire, Tommy Mello.
1:20.5	Before we get started, I wanted to share two important things with you. First, I want you to
1:25.0	implement what you learned today. To do that, you'll have to take a lot of
1:28.4	notes, but I also want you to fully concentrate on the interview. So I ask the team to take notes for you.
1:34.5	Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's episode.
1:49.3	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:54.1	I'll share with you how I attracted and developed a winning team that helped me build a $200 million
1:58.1	company in 22 states. Just go to elevate and win.com
	...

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