How To Use The Power Of Packaging to Sell More

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 29 July 2024

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we dive into the often-overlooked yet crucial aspect of business success: packaging. Join Dan Lok as he explores how strategic packaging can transform your products, captivate customers, and significantly boost your sales.

Discover the secrets behind compelling packaging designs, learn from real-world examples, and get practical tips on how to leverage packaging to create a powerful brand presence.

Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with actionable insights to help you sell more through the power of packaging. Tune in and unlock the potential of your product's presentation!

Transcript

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0:00.0	Moist business owners undervalued themselves,
0:05.0	their services owners, under undervalue themselves,
0:21.6	their services, their products, poorly packaged
0:24.6	and present those things and underestimate
0:26.6	what their clients will pay.
0:28.6	You go into Lenny luxury store,
0:30.6	you go to Louis Vatan, you go to Chanel,
0:32.6	you go to any of the luxury stores.
0:34.6	What you notice, when you buy something,
0:36.6	their packaging, even you buy something, they're packaging.
0:39.7	Even the box looks luxurious.
0:43.5	And you carry the bag, right?
0:44.9	Ladies, you know what I'm talking about?
0:45.9	You carry the bag, like, hmm,
0:47.9	just went to Chanel.
0:49.3	You know, just like, you know?
0:50.9	This is a part of the experience.
0:55.0	Right?
0:56.0	Now they could have give you a, I don't know,
0:58.0	PriceMod bag, right?
1:01.0	They give you like an ugly plastic.
1:03.0	No, it's like, it's a part of the experience, the box.
	...

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