The true answer, the honest answer to how long does it take to build a habit is forever.

Because if you stop doing it, it's no longer a habit. And I think that helps reframe it a little bit because what you need to realize is that habits are not a finish line to be crossed.

Right. It's not like, oh, I'll be healthy for 30 days. And then if I do that, then I'll be done with it.

Their lifestyle to be lived.

Welcome to the Power Hour, the weekly podcast that will motivate you to pursue your passion and to achieve success.

I'm Adrienne Herbert, international speaker, fitness coach, Adidas, global ambassador and entrepreneur.. Each week I'll be talking to today's leading coaches, creatives, change makers and innovators to find out their daily habits, morning routines and rules to live by. The power hour is all about taking just one hour each day to help you improve your life and unlock your full potential.

Whether you want to build a business, write a book, run a marathon, or maybe you're just looking for a spark of inspiration, the Power Hour is going to help you get there faster.

Welcome back to the Power Hour podcast. Today's guest is a journalist and New York Times bestselling author whose book Atomic Habits has sold over one million copies around the world. His work will help you to create better habits, enhance your personal and professional performance, become a more strategic decision

maker and even optimize your health. I'm so happy to be joined today by James Clea. Hello,

good to talk to you. Thank you for having me. Thank you so much, James. I've been looking forward to

this for, well, for so long since we got this in the diary. I read Atomic Habits last year and since then I've recommended it to so many friends and

colleagues and then listen to it again on Audible.

I think that the topic of habits is just so fascinating.

I'm always trying to better understand what drives people to do what they do and why we all do different things,

like what motivates one person to do something won't motivate somebody else.

But we also have some kind of shared universal truths.

So I guess to start, could you tell us why you first wanted to explore human behavior

and specifically habit formation.

Sure. So, you know, as you mentioned, habits are a fairly universal topic. I mean, we all have

them. We all are building them. Even if you're not thinking about it, even if you aren't aware of

how habits work, you know, your brain is looking to solve the problems of life with less energy and effort than usual. And so

if there's something that you're building anyway, I think it makes sense to try to focus on how to

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