Managing Your Brand's Online Reputation the Right Way

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 27 January 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mark Spencer is the Chief Operating Officer and Co-founder of Consumer Fusion. He has been in the reputation management space for the past 10 years. His key mission is improving and protecting Consumer Fusion's clients' online reputation, and working with good companies that want to look great, not bad companies that want to look good.

In this episode, we talked about branding, marketing, reputation monitoring, review removal and generation...

Transcript

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0:00.6	is everything.
0:02.2	It's your brand.
0:03.1	It's word of mouth online.
0:04.6	And if you don't hit it head on, whether you don't believe it or not,
0:07.7	98% of people do.
0:09.8	So you might be that 2%, but you've got to be where your customers are at.
0:12.9	And when your customers are there, what's setting you aside from everyone else is your reputation?
0:18.0	So taking the time to get more reviews, responding to both
0:22.0	positive and negative reviews, giving a crap about it, and then addressing the negatives head-on.
0:27.5	That's what you, like you mentioned earlier, role-playing and reaching out to them and rectifying
0:31.3	the situation because once again, you want them not only to update that review, but you want to
0:36.4	have them continue to utilize your services in the future.
0:39.4	So hitting it head on, don't be afraid of it, but it's not going away.
0:43.3	Reviews aren't.
0:44.5	Digital footprint isn't, so you have to hit head on or like you said, your competitors will eat you for lunch.
0:50.7	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.
1:05.3	Now, your host, The Home Service Millionaire, Tommy Mello.
1:12.5	Welcome to the Home Service Millionaire, Tommy Mello. Welcome to the Home Service Expert podcast.
1:16.2	Today's a really cool podcast.
1:17.9	Mark's a buddy of mine.
1:19.4	We've been hanging out at different events.
1:21.6	He actually spoke a vertical track.
	...

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