we first need to just understand the biggest blocker for humans in selling.

And really, this is something that Brian Tracy has talked about in his books so much.

When it really boils down to it, it's actually fear of rejection.

Because the reason people don't like sales is they feel uncomfortable asking for the sales so they don't.

So the question is, why aren't you asking for the sale? It always boils down to a fear of rejection.

And the number one thing that we teach is when someone says no to your offer, they're saying no to your offer, not you. And that's why one of our core

values at APB is we don't take things personally. Like it's not about you. They are not understanding

the offer at that point in time. So we need to do a much better job at demonstrating value

so that they can say yes to our offer.

Again, like it's that fear of rejection we need to uncover, admit, and then completely

get rid of that fear in order to progress.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service Expert., Tommy Mello. Welcome back to the home service expert.

You guys know me.

My name's Tommy Mello.

And today, I have a very special guest visiting us from way down under.

Her name is Guy Stevens.

And she is an expert of marketing, communications, social media marketing, strategic planning,

CRM, sales management.

She is in the Gold Coast and the Associate of Professional Builders, 2014.

And Sky Stevens is the co-founder of Associate of Professional Build builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers by providing cutting edge systems, world-class support, and sales and marketing training to the construction industry.

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