That's a fool's game to think that the same approach is going to work on every individual

and every population, every set.

What you do is you look to what principle is in.

Do you have true scarcity here?

You truly uniqueness, there's truly dwindling available.

You bring that.

You have true social proof. You've got, you know,

popularity and market share. You bring that to the surface. Is it authority? You've got all these

experts who can testify into the worth of what you're doing. Bring that to the surface. Those are

the way I would do you you're a detective

of influence uh that way and then nobody is deceived you're just pointing to things that are

truly in the situation that steer them correctly and that's that's persuasion you're not

changing the merits you're just changing the delivery system you're using for them.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership, to find out what's really behind their success in business. Now, your host, the Home Service

Millionaire, Tommy Mello. Before we get started, I wanted to share two important things with you.

First, I want you to implement

what you learned today. To do that, you'll have to take a lot of notes, but I also want you to

fully concentrate on the interview. So I ask the team to take notes for you. Just text,

note, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's

episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out.

I'll share with you how I attracted and developed a winning team that helped me build a

...