We've got to earn the customer's business.

We need to make sure conversion rate is 100%.

We need to do whatever it's going to take.

You might not make a lot of money on this.

Most of my guys are on performance pay.

We need to do what's right by the customer or you're not going to have a job here.

You know, it's very hard to talk about a culture when you're in the position you're in.

You are squeezing everybody.

You have to.

You're using credit cards to pay your bills.

You cannot afford one-star reviews.

You cannot afford to get that call not booked.

You cannot afford that technician to not feel like going to that job that day.

So making sure everything is optimized and get into marketing, go meet the people, build

relationships.

I go back to B&I meetings and door hangers and email blasts and meeting the people because

that's the only way to grow in this type of economy.

I mean, literally, I'm willing to lose money to grow.

I'm willing to lose money in certain markets to take market share when everybody's drowning.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring, and leadership to find out what's really behind

their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.

...