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Marketing School - Digital Marketing and Online Marketing Tips

MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 27 August 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) MrBeast goes corporate (11:25) How Costco sells $9000 exercise equipment for $100 (14:20) Is using the word "AI" in your marketing dead? (17:10) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

So Matt Paulson tweets this, I don't know if you met Matt, but the day Mr. Beast has to become a real grown up company is the day that the channel has peaked.

0:08.4

The suits will ruin the creative magic. So here's what happened. I'm not going to go into the detail.

0:14.1

There was an issue. So Mr. Beast had someone employed

0:17.8

that was a, some harassment or something. Trans female, I believe.

0:24.0

I think, yeah.

0:26.0

Some kid harassment or something like that.

0:28.0

So that person, that employee was one of his good friends before it,

0:31.0

but was basically like sending I think like was

0:34.2

harassing like little boys or something like that right I could be wrong on this

0:37.9

you guys can you know crucify me in the comments but basically this person's name

0:42.0

is Ava Tyson.

0:43.7

And so Mr. Beast then sends this message over.

0:46.4

It looks very professional.

0:47.4

It looks like it's written by law firm, right?

0:49.2

So it's a company confidential, do not distribute.

0:50.9

That's when you know it's super professional.

0:52.4

He did stay online that he hired a company to investigate the situation.

0:56.0

Yes. So I'm going to kind of go simple here. So he's like, okay, you know, we hired a top-tier law firm, Quinn Emanuel, to do a full investigation.

1:06.7

Okay, so to start off, we will be instituting, we'll be instituting, hiring a new chief

1:11.8

human resources officer.

1:13.4

We will do mandatory training, we'll do listening sessions,

1:16.0

okay?

...

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