You have this one on the billion dollar one person SEO agency.

What's that?

Yeah, so there was this article on search engine land

that talks about a billion dollar agency.

You already know what this is about. We've talked about this a little bit.

You know, will someone be able to create a massive agency with AI without head count or people?

Okay, so what do you think about that? I don't think it's possible, but I think you're more on a different spectrum than I am.

I don't think it's possible either. I think you need to, so one thing I've been telling my team is that you know we have to

continue to keep the talent bar unreasonably high not just high, unreasonably high

because my take on it and I'm exaggerating a little bit here when I say this but we can only

afford to hire a top 5% of talent over the next 10 years right yeah and this

top 5% of people they're going to be managing a thousand tens of thousands

of agents and a lot of the resources that they've been constrained by

will be unconstrained.

So I think head count is going to be smaller.

I don't think a lot of company, head count's going to be smaller for a lot of companies and they're going to be smaller, I don't think a lot of company, head counts could be smaller for a lot of companies

and they're going to be able to do a lot more. That being said, I still think they're going to be big companies too.

Yes, and I think you're spot on in which companies with amazing talent are going to be very, very valuable.

We are just scratching the surface with AI, but a lot of people like, oh yeah, AI can do all this stuff for you in marketing and you don't need any people and you can just start cutting it down

You and I and most people in marketing have not seen any of that yet. I know a lot of creative shops that still do

extremely well in doing all their work manual. Yes, they're using this

technology to help them become more efficient, but they're still getting paid

...