Scaling One Hope Wine from $10k to GIVING BACK $11M with Tiffany Wojtkiewicz

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 11 December 2024

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Could adding a give back component to your business actually make you MORE money? If you’ve been in person to one of the Living Room Sessions or listened to one of those episodes here on the podcast, you may have heard me mention OneHope Wine. One of the 6 (yes, six) co-founders of OneHope, Tiffany Wojtkiewicz, is on the podcast to talk about all things business, giving back, and of course WINE. Tiffany shares her journey of building OneHope Wine from the ground up, starting with just $10,000 and a dream of giving back. We dive into the innovative ways her company has blended wine with philanthropy, creating a business that has donated over $11 million to causes worldwide. From their Napa Valley winery to empowering wine reps across the country, Tiffany’s story is proof that passion and purpose can create real impact. Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Found - Try Found for free at Found.com/EARN. Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial. OpenPhone - Get 20% Off with OpenPhone on your first 6 months when you sign up at OpenPhone.com/EARN Moonpig - Order your holiday cards and more! Try your first card free with code FREE at moonpig.com/us/happy HIGHLIGHTS 00:00 How did you get into the wine industry? 05:15 Having 5 co-founders, what were the early conversations like starting the business? 10:45 Sales in the early days and expanding from being able to ship to 5 states to 46 states today. 14:15 How did you come up with the idea to get wine directly in the hands of consumers through sales representatives doing wine tastings? 19:00 How have you created an opportunity for people to make commission as a sales rep? 23:30 Ways giving back can help you make more sales. 27:00 How has giving back 10% help you attract partners and retain customers? 32:00 What has helped you communicate with your co-founders and create a thriving business together? 36:00 How One Hope crowd sourced funding to create the experience at their vineyard. 41:15 What are some life changing moments you’ve experienced at the vineyard? 46:30 How a connection at a trade show led to a dream partnership. 53:00 Holiday gifts and other ways to enjoy One Hope Wine. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness Tiffany: @twojtkiewicz

Transcript

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0:00.0	And a big thank you to the sponsors of this podcast, Moonpig. Order your holiday cards and more.
0:06.5	Try your first card free with code free at Moonpig.com forward slash US forward slash happy.
0:12.5	And open phone. Get 20% off with open phone on your first six months when you sign up at openphone.com forward slash earn and Shopify.
0:22.9	Sign up for your one month trial period at Shopify.com forward slash happy.
0:28.1	Found. Try found for free at found.com forward slash earn and constant contact.
0:33.7	Get customized marketing campaigns built for you in just a few clicks. Go to constant contact.com for your free trial.
0:40.5	Sometimes it's hard, especially in the beginning, to say, oh, I mean, of course I want to give back, but my God, my margins are whatever.
0:47.4	But we don't think of the big picture of no, by attaching this, you're probably going to make it a whole lot easier to sell because your messaging
0:54.5	is going to power that whole thing. And that's truly, when people say one hope, they think of giving
1:01.1	back. Like, I think before they even think of wine. Yes. We give 10% of sales to our customer's
1:08.3	cause of choice. So we just hit $11 million donated,
1:11.9	which we are so excited about.
1:13.5	That's insane.
1:14.4	$11 million donated, but to over 40,000 nonprofits.
1:18.3	Every single dollar makes a difference.
1:20.3	Every single event that you do with One Hope,
1:22.2	even if you're just sharing about what your organization does
1:24.9	and spreading awareness about what your organization does
1:27.2	is really powerful. And doing it around a glass of wine that you can feel good about.
1:32.5	Why not try One Hope?
1:50.5	Hey, everyone. Welcome back to the Earn Your Happy podcast. I'm so proud of you. Look at you getting your personal development in during the holiday season. You guys, most people start to fall off the wagon.
1:58.2	Let me just tell you every podcaster sees it around the holidays,
	...

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