All right. Boy, I was debating about recording this episode.

And, you know, I think it's the right thing to do.

So I always try to come off to be, you know, just really cool.

And, you know, I'm not much one

to ruffle feathers or anything like that. But sometimes, you know, if there's a false belief

going on that's hurting loan officers or hurting their production, you know, I feel like I need

to speak out sometimes because, you know, I want loan officers

to close as many loans as they can so that, you know, they can feed their family and go on

vacations and not be all stressed out. So this is coming from a good place. So I don't know,

maybe I'm making this way too big of a deal than it needs to be the prep. But I think what I'm going to talk about, I think is a big deal. Maybe I don't know, maybe I'm making this way too big of a deal than it needs to be

the prep. But I think what I'm going to talk about, I think is a big deal. Maybe I don't need

to introduce quite as much prep here. And I don't know, maybe I'll even edit this out. I don't

know. We'll see. But anyway, let me just get right to it. So today we're going to get real about something here for just a few minutes, right?

And this is something that could be killing your productivity and holding you back from closing more loans,

which is holding you back from that life that you deserve, right?

All right. So here's a setup.

I recently saw a post telling loan officers to follow this, follow this multi-step plan to build

relationships with real estate agents, right? And I'm sure this person meant well by doing it, right?

But this multi-step plan was like, number one, build and optimize a profile.

Number two, join a real estate agent Facebook group. Number three, engage thoughtfully. Number four, like their

post. Number five, comment. Number six, direct message them. Number seven, eight repeat number nine train and number 10

finally call them and look sure these things can help over time right but but here's a truth

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