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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL LIMITED SERIES: ===> THIS WORKS! NEW Email Marketing Subject Line Tips! <=== | BATHROOM Break #5 (COLLAB: The Marketing Millennials + Do This, Not That)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 27 May 2024

⏱️ 9 minutes

🧾️ Download transcript

Summary

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened. ================================================================= Best Moments: (00:57) Using targeting and personalization in subject lines to speak directly to your audience (03:02) Avoiding fake-sounding personalization like "Hi [First Name]" (04:16) Using brackets at the start of subject lines to make it sta...

Transcript

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0:00.0

Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to

0:06.0

marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

0:11.3

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay

0:15.8

Schwettleson from the Do This Not That podcast and subjectline.com. Each episode in this series, we are going to go over quick tips about different marketing

0:23.7

topics.

0:24.6

And if you want to be in the bathroom, fine.

0:27.0

Just don't tell us about it.

0:28.2

Thanks for checking it out.

0:29.9

The bathroom break is here.

0:32.8

Ready for another episode with Daniel Murray from the marketing millennials and me, Jay Shwedelson from

0:38.3

subjectline.com and guru Media Hub. And today we're doing part two of subject line tips. And we're

0:44.5

focused in this series about how to get your email open. And the subject line is everything.

0:50.2

So Daniel, let's pick up where we left off. What is a tip about getting your emails open using that subject line?

0:57.4

Yeah, so a lot of people, and I don't see a lot of people do this, but you can use

1:03.1

targeting in the subject line where a lot of people think that you can, it just has to be

1:08.3

segmentation in the list. but I think using that in your

1:14.0

subject line is so important and for example we're talking to marketers a lot so I like to say if I'm

1:21.1

talking about content marketing I want to say like five content marketing tips or five tips for

1:25.3

content marketers that I'm talking my emails about

1:27.6

digital marketing and I want digital marketers that open up I talk say digital marketing or digital

1:32.8

marketing tips or stuff like that it helps also like get people to open who are interested in that

1:40.3

topic it also is great for your your list because then it also you can set up triggers in

...

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