Ep. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 24 May 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year. ================================================================= Best Moments: (00:49) The best days to send out email campaigns (02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday (03:32) Sales emails ...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our everyday. I'm Jay Schwettleson. Let's do this, not that. We are here for do this, not that.
0:40.4	We are here for do this, not that.
0:44.7	And if you're in marketing, especially if you have any responsibility for email marketing for your business or your organization, you've definitely asked yourself, is this the best
0:50.1	day to send out email?
0:51.4	What is the best day to send out email?
0:53.5	And then what have we all done? We go to Google and we write, is this the best day to send out email. What is the best day to send out email? And then what have we all done?
0:54.6	We go to Google and we write, is this the best day to send out email? What is the best day to send out
1:00.1	email? And we say, oh, okay, on the business side, send it out on this day, on the consumer side,
1:05.0	send out email only on this day because it's the best. And that's completely ridiculous it is not about what is the best day to send out
1:12.7	email it is what is the best day to send out this email because the emails you're sending
1:19.4	out are all very different you're not just sending out one kind of email and then the big thing is
1:24.5	our minds whether our minds are thinking about ourselves as a business professional
1:29.6	or as a consumer, our mind are in a different place all week long. What we react to on Monday
1:36.5	is very different than what we react to on a Friday. We're just in a different place. And so we
1:42.1	can't just say, okay, all of our email, our best day is
1:44.2	Tuesday. That makes no sense because it's about what type of email you're sending out. So what I want to do
1:49.4	is break down based on all the data that we have. So my agency, outcome media, we send out about
1:54.9	six billion emails a year, business and consumer. And we take all that data and we look at what is the best stuff, the best type of
	...

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