Building your loan officer brain by tackling the hard stuff. That's the topic of today's

episode. Hey, everyone. Welcome to another episode of loan officer freedom. The number one

podcast for loan officers in North America. I'm your host,

Carl White. I'm broadcasting today out of the secret headquarters here in Palm Harbor, Florida,

here in the Tampa Bay area. It's actually a Sunday, which I never work on Sunday. I was just,

I was just thinking about this. And frankly, it's a rainy day here. We don't get them often.

And I started thinking about this when I was out on rainy day here we don't get them often and and I

started thinking about this when I was out of my bicycle ride this morning and

and I've just been pondering this all day so I thought I'd come in here the

lovely Mrs. White off with one of her girlfriends right now so I thought I'd

just get this out of my head here before you know before it goes into the abyss

of I don't remember what I was thinking,

kind of stuff. So anyway, what we're going to do is we're going to dive into a really heavy

topic. So this is a topic that can literally change the way that you approach your business

and your life. And we're talking about doing the hard stuff. And not just because it's hard,

because tackling tough challenges actually builds your brain, like literally, right?

Not only does it do that, it strengthens your mindset and opens doors to success that you might think otherwise not even possible.

You see, when you take on something hard, something difficult, say like building strong relationships with real estate agents or mastering objections,

right? A lot of people think that's hard, right? And perhaps it is. But when you take on something

difficult like this, you're literally rewiring your

brain through something called neuroplasticity. Neuroplacistity. So what happens when you do this

is your brain grows and adapts when you push through these challenges. And here's a kicker. When you

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