This is what we read and this week I am reviewing a book that I'm listening to on

audible right now and one that has been recommended to me many times is one that

Tim Ferris talks about Ryan Ryan Holiday talks about, and that's the

22 immutable laws of marketing.

It sounds like an old school book, but it's only been around for about 20 years, and it really says some bold statements about

marketing and how some things are just always true and I'm just kind of

getting into it now but one of the first chapters is called the law of

leadership and that is of the first chapters is called the law of leadership and that is that

the first product to market always has a much higher chance of succeeding regardless

of whether it's the best product and some of the great things they say is like Charles

Lindbergh was the first guy to fly across the Atlantic in a plane. Do you know the

second guy? And so it goes through that whole thing and just how we just never

remember the second and if you look at a lot of the market leaders in categories

It was the first of course there is exceptions to this but things like Coca-Cola etc etc and so it goes through that which is really interesting and then it talks about the law of changing

category.

So then if you say something like Amelia Earhart, well she was the first woman to fly across

the Atlantic. So all of a sudden you change the category,

which means you change the game.

And so this is all about how marketing all this comes down

to one thing, which is perception.

It's not about your product. It's not about this. It's not about the features.

They go as far as say this. It's really about perception, which is a really intelligent way of looking at things.

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