The AI Influencer That Makes $10M A Year

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 February 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity in business, the challenges posed by economic fluctuations, and innovative marketing strategies that engage audiences effectively. TIME-STAMPED SHOW NOTES: (00:00) The Rise of AI Influencers (02:56) Elon Musk's Unconventional Leadership (06:04) The Importance of Authenticity in Business (09:59) Navigating Economic Challenges (14:58) Creative Marketing Strategies Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	The AI influencer that makes 10 million a year.
0:03.0	Neil, see, Neil's smiling because Neil thinks it's like an only fan.
0:05.0	Yes, I was not saying like, is this just like only fan?
0:08.0	Then they're creating like a fake avatar.
0:10.0	No, so this is mostly from levels.
0:12.0	He says, AI influencers are quickly starting to become a big business now.
0:15.0	American AI influencer, Lil Michaela.
0:18.0	Oh man.
0:19.0	I already know about this one.
0:20.0	Okay, so I guess that one isn't an only fans model.
0:24.8	Lil has deals with Prada, BMW.
0:28.5	I think Gucci.
0:29.9	Lil's been doing this for a long time.
0:32.0	Here's another one.
0:32.7	Lil's one of the original ones, by the way.
0:34.6	Got an early.
0:37.3	Nunei is this other one. It seems like some anime type of
0:40.1	female character. That one generates,
0:43.0	okay, so Lil Michaela,
0:46.2	10 million a year, and then the AI fashion model,
0:48.8	the German one that I just mentioned, Nunei,
0:50.8	that one does 500K a year. And then South African
	...

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