The "Big 3" of Branding and Why You Should Build a Brand, Not a Business | with host Emily Duncan
EMBody Radio
Emily Duncan
4.9 • 1K Ratings
🗓️ 17 October 2024
⏱️ 44 minutes
🧾️ Download transcript
Summary
2 years ago, I made one of the best decisions I've ever made - rebranding my fitness company after 5 years of business. I was scared that rebranding so "late" in the game might hurt our brand recognition, but not only did it absolutely not do that, but shifiting from being a business to being a true brand, and emphasizing what I now refer to as the "Brand Big 3" - Values, Vision, and Vibes, we attracting a stronger ideal client base and community, have more cohesion in every level of the business (from internal operations to client relations), and have consistently been able to sign higher-paying clients that are also dream matches for our coaches.
This episode is for all of my creative entrepreneurs out there that feel like the things you're doing, like sending more DMs or doing more cold outreach or trying paid ads just aren't... doing it, and you want more from your brand - your content, your clients, everything.
I can confidently say this - branding is the foundation of getting people to care about who you are and what you do. Everything else is secondary.
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Check out Rooted, the 6-week Branding Immersion for Creative Entrepreneurs, here. Sign up ends October 20, 2024!
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Transcript
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| 0:00.0 | This is the Premier Podcast for high-performing humans looking to elevate themselves through real, raw, honest conversations. |
| 0:09.0 | We're the hub for inspiring and expansive talks about nutrition, wellness, |
| 0:13.8 | spirituality, business, relationships, and personal development. |
| 0:17.9 | This show will leave you feeling empowered in your ability to not just |
| 0:20.7 | understand, but truly embody what your happiest, healthiest, highest self looks, feels, and acts like. |
| 0:27.2 | When we grow together, we glow together. This is Embody Radio. What is going on everyone? |
| 0:37.0 | Welcome back to Embody Radio, the Premier Podcast for High Performing Humans looking to truly embody their |
| 0:44.8 | happiest, healthiest, highest selves. |
| 0:46.4 | I'm your host Emily Duncan and we are back for another solo episode, back-to-back solo episodes, |
| 0:51.0 | because the day this podcast launches October 17th |
| 0:55.1 | 2024 is a very special day for me and that is because on October 17th |
| 1:01.8 | 2022 I launched the rebrand of my holistic health and |
| 1:06.5 | fitness coaching company Phoenix Athletica. So this is a very special day to me |
| 1:11.1 | not just because I love health and fitness and I'm very very passionate about the work that we do at Phoenix |
| 1:16.1 | It's also because I am extremely passionate about |
| 1:20.0 | Branding and not just from you know the aesthetics and curb appeal point of view although that is part of it but for all around |
| 1:26.7 | Business Energetics so we're gonna be talking a lot about branding today and this is stuff that know, obviously maybe a little bit more geared towards |
| 1:34.8 | our creative entrepreneurs out there. And also I think we all go through our own personal rebrand, so you know, this could be, this could be a good |
| 1:41.0 | listen for you even if you're not a brand owner but |
| 1:43.6 | calling all creative entrepreneurs right |
| 1:47.0 | branding is so so so incredibly important and again it's something I'm really really |
| 1:51.2 | passionate about and so this rebrand of Phoenix was something that was not only a long time coming but it's something that really really ignited my passion for branding and why I think it's so foundational to any not just business and we'll talk about that soon but any brand and I firmly believe one of my core values is that it is always better to be a brand than a business. |
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