Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 August 2024

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why you can't trust agencies (03:24) Power of words (06:43) Why depth and non-obvious content crush everything else (11:39) Cable TV business crumbles (14:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	You know, Jason Lemkin has this one over here.
0:03.4	Basically, the question we have is, can you trust agencies?
0:06.4	And we're biased because we're both agency owners, right?
0:09.1	So Jason Lemkin says, so many founders are crestfallen when I tell them
0:12.4	hiring the agency to do sales or demand
0:14.2	gen for them in the early days has a 0% chance of working.
0:17.8	This just never works.
0:19.1	No, some outbound agency can't magically get you 100 plus qualified leads especially when no one has ever heard of you and you have no brand
0:25.6	Can they run some generic cadences for you? Yes. Will that work? Will that work with 1,000 plus better known vendors in your space?
0:33.0	No.
0:34.0	And no, some marketing agency can't magically reach out
0:36.8	to the 200 plus top prospects with just
0:39.2	the right high ROI pitch for you.
0:41.3	They can make you some videos and they can give you some strategy quote-unquote tips, but what you need is truly qualified leads that can buy. Zero percent chance some agency can do that for your startup. What do we think about this?
0:53.0	Funny enough when most startups hit us up and they haven't started anything, we don't
0:56.8	take them on as a customer. Because they haven't reached product market fit.
1:00.0	We tell them they need to figure the basics out and we can come in and
1:02.9	scale and fine tune whatever they did.
1:04.6	We tell them we're not going to build your business for you.
1:06.8	Like if you once you figure out the funnel you have product market fit then we can
1:11.5	talk right? Yeah we don't like working with
1:13.6	companies that are pre-revenue and I agree with him I think companies need to go and
	...

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