The Goldmine of 1st Time Homebuyers and Why You Should Lean In
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 31 March 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White dive into the goldmine of first-time homebuyers, who make up a staggering 35% of all mortgage transactions.
Discover why this often-overlooked group is crucial for building a successful mortgage business and how to effectively serve their needs.
Carl shares valuable insights on what first-time homebuyers truly want—clarity, confidence, and a calm voice—along with practical strategies to attract and support them.
He also addresses common objections and provides a cheat sheet to help you navigate their concerns.
Don't miss out on the opportunity to connect with this vital demographic and turn them into loyal clients for life!
Get your FREE cheat sheet with the top 10 objections and rebuttals at 1stTimeHomeBuyerCheatSheet.com.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | All right, here we are another episode. |
| 0:10.0 | So this one, so I did a, I was doing some research, putting together some different classes. |
| 0:18.0 | And part of my research was, what's the number one niche in the mortgage industry? |
| 0:23.3 | Like for loan officers, what niche has the largest amount of closings? And I'm going to say, I was |
| 0:32.9 | shocked on the simplicity of this one. It was one of those duh moments. So the number one niche is first |
| 0:41.7 | time home buyers. First time home buyers, 35% of all mortgages, of all home loan transactions, |
| 0:49.6 | 35% is first time home homebuyers last year. |
| 0:54.8 | Shocking. |
| 1:03.6 | I keep forgetting that the, you know, that the young people have grown up, right? |
| 1:04.7 | And they're now buying houses. |
| 1:06.1 | They're adults, right? |
| 1:13.3 | So the millennials, I looked up the other day, the average millennial is, I think it was 37, 38 years old already. |
| 1:15.1 | It's like, holy cow, when did that happen? |
| 1:21.9 | So the title of this episode is the goldmine of first time home buyers and why you should lean in, right? Because I was totally ignoring this group. |
| 1:24.5 | It's not that we weren't doing first time of home buyers. |
| 1:26.7 | I wasn't marketing to |
| 1:27.8 | them, you know, because I thought, ah, it's, you know, we'll get in that in just a minute. |
| 1:32.1 | So anyway, you're listening to Loan Officer Freedom, number one podcast in the mortgage space. |
| 1:36.4 | I'm your hostess with the most is Carl White. And today, I want to talk about a group that often |
| 1:43.9 | gets overlooked and, but can be, |
| 1:46.9 | but can be one of the most powerful drivers of your mortgage business, which is again, |
| 1:52.0 | the first time homebuyers. |
... |
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