The Most Creative Cold Outreach EVER

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 16 April 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively. TIME-STAMPED SHOW NOTES (00:00) Creative Cold Outreach Strategies (02:59) Building in Public: Pros and Cons (05:58) The Importance of Positioning and Pricing (09:10) Lessons from Private Equity and Market Dynamics Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	I don't know if you've seen this, Neil, this is the most creative cold outreach that I've seen yet.
0:06.0	So check this out.
0:07.0	So Sherry Rodriguez sends you two cents over here.
0:12.0	And then it says, hey Tom, wanted to give you my two cents.
0:16.0	We took Riplings IG from 36 followers to 6,200 and over 150 likes by using our targeted media buying strategy.
0:24.8	Got 14 minutes to talk about doing the same for your company.
0:28.0	I get one of those every single day from PayPal.
0:29.9	You get these two cents?
0:30.9	No, mine's not two cents.
0:32.2	What do they give you?
0:33.2	Pick a random name like, I don't know, Sherry Rodriguez.
0:38.9	And it would be, you just sent Sherry Rodriguez, you know, $3,000.
0:44.0	If this wasn't you, click here.
0:45.6	So I get the opposite.
0:46.7	Yeah, I get the scam ones every single day.
0:48.9	And I get tons of them from PayPal.
0:50.4	But it's not really PayPal.
0:52.0	They make it look like it.
0:53.1	And I'm like, I, I think it's not really PayPal. They make it look like it. I'm like, I think it's creative,
0:55.1	but look, man, I think what matters more than the creativity and this kind of goes into the topics
0:59.2	that you had earlier is a cold email with good offers, right? So right now what's working for us
1:05.0	on the carrot side is we send like if we say, oh, we're reaching out to MP Digital. We'll send you
	...

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