The Secret to How The Cookie Crumbls! (with Sawyer Hemsley)

I’ve Got a Secret! with Robin McGraw

Peteski Productions, Inc.

Society & Culture

3.4 • 738 Ratings

🗓️ 24 August 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sawyer Hemsley, Co-Founder and COO of Crumbl Cookies, talks about all things cookies! Crumbl started with one bakery only five years ago, and now it's the fourth fastest-growing restaurant chain in the country! We get to hear about his life as the COO, with a standing 3pm meeting every day to taste cookies, and how his team comes up with the flavor rotations every week. We talk about his original quest to create the world's best chocolate chip cookie recipe, and which flavors his customers crave! Robin asks about how Crumbl has been able to grow from one bakery to over 600 in only five years, and how the Tik Tok craze for their brand started! Our Drink of The Day is a mouth-watering dessert cocktail inspired by one of Crumbl's iconic flavors, and our drink of the day involves a LOT of cookies! More info at www.ivegotasecretwithrobinmcgraw.com Episode Resources: Crumbl: https://crumblcookies.com/ Crumbl on IG: https://www.instagram.com/crumblcookies/ Crumbl on Tik Tok: https://www.tiktok.com/@crumblcookies Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:34.0	Welcome back, Secret Squad. I'm Robin McGrath with a delicious new episode of I've Got a Secret.
0:40.1	Today, I'm chatting with Sawyer Hemsley, the co-founder and COO of Crumbull Cookies, the fastest-growing cookie company in the nation.
0:49.6	But it gets better. Since opening its first location only five years ago, Crumble has expanded to over
0:56.0	400 bakeries in 36 states nationwide. And last year was reported as the fourth fastest growing
1:03.5	restaurant chain in the country. Sawyer is behind the delicious flavor rotations, the expansion,
1:10.4	and the iconic pink branding. Your mouth is
1:13.2	going to water throughout this entire episode. This is the secret to how the cookie crumbles.
1:20.9	I am so excited, Sawyer. Welcome. Thank you. Thank you. This is such an honor to be on your show.
1:27.9	Oh, we have been so excited to meet you.
1:31.0	And sadly, this is virtual.
1:32.8	I wish you were here in person.
1:34.7	We would just be having even more fun.
1:37.0	But this is just going to be the most exciting podcast for the secret squad out there for all of us here in the podcast studio.
1:43.6	And just, again, thank you for taking the
1:45.8	time and being here with us. Absolutely. Super excited to talk my story and our story and all
1:51.9	things cookies. Let's dive in. Listen, I love the story of Crumble. Can you talk about how you and
1:58.0	your cousin came up with the concept.
	...

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