The Secret to Turning Your Dreams Into a Reality! (with Candace Nelson)

I’ve Got a Secret! with Robin McGraw

Peteski Productions, Inc.

Society & Culture

3.4 • 738 Ratings

🗓️ 19 October 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Candace Nelson, Co-Founder of Sprinkles Cupcakes and Pizzana, reinvented the cupcake... and she's going to tell us her recipe for sweet success! Candace recounts how she quit her investment banking job to start the world's first cupcake shop, and why nobody thought something like that could succeed (especially during the low-carb craze!). She gives us a lesson in creating a brand versus a product, how to price yourself in a competitive market, and why betting on yourself isn't as hard as it sounds. She also describes how she knew it was time to move onto her next big idea, and Robin and Candace chat about pizza, television, and investing! This is one of our sweetest episodes yet! More info at www.ivegotasecretwithrobinmcgraw.com Episode Resources: Candace on IG: www.instagram.com/candacenelson Candace's Book: www.candace-nelson.com/sweet-success Candace's Website: www.candace-nelson.com Sprinkles Cupcakes: www.sprinkles.com Pizzana: www.pizzana.com Best in Dough: https://www.hulu.com/series/best-in-dough Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.
0:12.5	Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.
0:17.5	From startups to scaleups, online-person, and on the go.
0:22.0	Shopify is made for entrepreneurs like you.
0:24.5	Sign up for your $1 a month trial at Shopify.com slash setup.
0:33.9	Welcome back, Secret Squad. I'm Robin McGrath, and this is a brand new episode of I've Got a Secret.
0:40.4	Candice Nelson is a serial founder. She is the founder of the world's first cupcake bakery,
0:46.9	Sprinkles, the founder of Pizana Pizzeria, and the founder of C&2 Ventures. On top of all of this, she is also a producer, podcast host,
0:57.8	and best-selling author. Her upcoming book, Sweet Success, a simple recipe to turn your passion
1:04.1	into profit, lays out her best secrets for founders, from brainstorming to marketing to help make big ideas the next big thing.
1:13.5	So it's only fitting that Candace is a part of my series, the secret to turning your dreams
1:19.5	into a reality. Welcome to the podcast. Thank you, Robin. I'm delighted to be here in your
1:26.5	beautiful office. It's so inspiring.
1:29.5	I'm so excited to be here. And you are so sweet to have the sprinkles right here on the table
1:34.1	waiting to welcome me. Well, listen, no, thank you. Thank you. Because I want all of you out there
1:40.9	listening to know that we do have sprinkles cupcakes here, and they are signature sprinkles cupcakes.
1:47.0	They've got the I've Got a Secret logo on them.
1:50.0	And you can have that too.
1:52.0	So just know that you can go to sprinkles and you can get a signature cupcake all on your own just for you because I was so excited to get those.
2:00.0	Oh, they're so cute. They look great.
2:02.3	So go to, I've got a secret with robin-mgras.com, and you can see a photo of them. They're
	...

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