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Bourbon Pursuit

TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 21 February 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.Show Notes: Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100% Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery Support this podcast on Patreon

Transcript

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0:00.0

It's this week in Bourbon, and a pregnant mom laughing is like being in a mosh pit.

0:12.8

Here's your headlines for February 21st, 2025. Pursuit Spirits launches its direct-to-consumer program, Pee Club.

0:19.6

Jason Collory launches Drumkey Spirits, and Evan Williams will release a Kentucky Derby Festival

0:24.7

Single Barrel.

0:25.4

And before we get started, here's a quick word from our partners.

0:47.2

Hey, everyone, it's Kenny here, and I've always said the best way to try a whole bunch of whiskeys is going to a whiskey festival.

0:51.6

And the best touring whiskey festival outside of Kentucky, it's got to be Whiskey Riot.

0:57.0

And they're now operating events across New York, Florida, Texas, and Oklahoma for 2025.

1:06.1

Attendees can look forward to trying over 200 different types of whiskey, meeting brand experts, founders, distillers, and more like-minded enthusiasts such as yourself.

1:11.3

These are seriously fun events, and heck, we're going to be there too, so make sure you check out the pursuit booth.

1:18.9

Go to Whiskey Riot.com right now to go look at the 2025 tour schedule, grab some tickets and a buddy, and we'll see you there.

1:24.4

Hey there, bourbon fans. Are you looking for a unique twist on your next team building event?

1:28.0

Or maybe you need a fresh way to thank your top customers or impress your biggest prospects with rare and allocated bourbons. Or just maybe, you're celebrating or

1:34.1

planning a milestone birthday or an epic bachelor or bachelor or bachelor's party and you want to toast

1:39.3

with vintage whiskeys. Well, the whiskey coach has got you covered. Call or text 330-8-158-1376 or visit The Whiskeycoach

1:50.2

LLC.com or simply search The Whiskey Coach on socials for all the details. Glasses up.

1:57.5

Give 270 presents the Bourbon Strong 50-for- 50 raffle benefiting the Kentucky State Police Foundation.

2:03.7

For just $50 a ticket, you've got a shot at 50 amazing prizes, including a six-bottle Pappy Van Winkle vertical, a Buffalo Trace Antique Collection, and a Weller Rainbow Vertical.

2:13.8

Tickets are limited. Get yours at give270.org. And click Bourbon Strong. Charitable

2:19.0

gaming license, ORG 002703. It's that time of the year where everybody started to make their

2:25.6

vacation plans on visiting Kentucky, the mecca of bourbon. And if you are coming to Kentucky,

2:31.4

you need to make sure you visit us at Pursuit Spirits in Louisville. We're right

...

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