World Class Marketing | Small business tips from Drew Neisser

The Tony Robbins Podcast

Tony Robbins

Marketing, Smallbusinessowner, Education, Tonyrobbins, Business

4.4 • 6.8K Ratings

🗓️ 4 April 2016

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you capture the limited attention of your clients through marketing when they are constantly being bombarded with advertising? How do you compete with corporations that have seemingly unlimited resources? Through world-class marketing.

World-class marketing comes from creating a unique selling proposition we call value-added marketing. You’re literally adding value to your customer’s lives. You do something. You teach them something. You give them something valuable that costs them nothing then they look to you as the expert, and want you to supply them with more information, more experience, more products.

In this episode of the Tony Robbins Podcast, you will hear from Drew Neisser
– author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Founder and CEO of the NYC-based social media and marketing agency Renegade – as he discusses how businesses can create value-added marketing and use that to connect and engage with their customers on a new level.

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Transcript

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0:00.0	Hey, welcome to the podcast. It's Tony Robbins. Listen, today we're going to talk about that second
0:10.5	element that's required for any business to grow geometrically. Do you recall what the two keys are?
0:15.8	Number one, every business has to innovate. We've got to find a way to meet our client's needs
0:19.9	better than anyone else in the marketplace. But you can innovate and you can be in a position where you're
0:25.8	ineffective in your marketing, because that's the second thing you got to do. You've got to get people
0:29.2	to want to do business with you. You've got to get people to seek you out in a world where
0:34.1	there is so much information coming at them. So how do you set yourself apart?
0:38.7	And if you really think about it, every single business out there, there are many businesses,
0:42.3	I'm sure you've seen that have an inferior product or an inferior service to your own.
0:46.8	But if they're doing more business, it's because they're better marketers. Now, the ideal is
0:51.3	you're the best product because you're constantly innovating and you're the best
0:54.3	marketer. That's something like an Apple, right? That's what they've done. They really deliver
0:57.9	the best products, the best innovation, but they have phenomenal marketing. That's really our
1:02.4	goal in this podcast is to move you in that direction. And so to do that today, I've asked
1:06.3	Anna York to interview Drew Nyser. Drew is brilliant. Many of you know him probably because he's
1:12.1	the CEO of the renowned marketing firm Renegade. And he's going to talk to you about the skills,
1:16.2	the mindset, and the tools that will give you a winning marketing campaigns. And also what to
1:21.3	avoid. Sometimes some of the mistakes can just take out your marketing so quickly. So
1:26.0	his insights are you going to find invaluable, let's get right to the podcast.
1:31.9	How do you capture the limited attention of your clients through marketing when they are
1:35.7	constantly being bombarded with advertising?
1:38.2	How do you compete with corporations that have seemingly unlimited resources through
	...

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