Yeat’s Chart Topper and Rage Rap’s New Wave

Popcast

The New York Times

Music Interviews, Music Commentary, Music

3.6 • 1.5K Ratings

🗓️ 1 November 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

A conversation about the mysterious rapper’s rise and the impact of hip-hop’s splintering. Guest: Joe Coscarelli. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.

Transcript

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0:00.0	Welcome to the New York Times Popcast, your
0:03.2	Here's a bell of music, music criticism.
0:07.1	I'm John Caramonica.
0:09.1	I'm Joe Gossackerel.
0:38.1	That's right. We're back. Rage Rap 3.0. Let's all take a deep breath because we are about to run through the literal gauntlet. We woke up this morning in a world where the number one album in the country is a Yeats lifestyle. And if you pay attention to us, if you listen to Popcast over the years,
0:44.3	you know about Yeet, you're tapped in, you're dialed in. He is back. And if you don't know
0:49.1	about Yeat, how would you explain such a guy?
0:58.2	I have 45 minutes in front of me to do all that explaining.
1:10.3	Yeet is a rapper who has been able to develop a cult popularity, obviously, in a very, very specific sub-niche of hip-hop. However, I have a theory that Yeats' version of
1:15.7	Rage Rap, which I think he is the best known and most popular exponent of, I think.
1:23.9	Not counting the sort of forefathers. Not counting the forefathers.
1:28.0	Like a generous Scott or Playboy Cardi.
1:29.8	No, right. No.
1:30.1	Generationally.
1:30.8	Like, let's say people who are under 30.
1:33.3	To me, Yeat is probably the most actually popular of that generation of artists.
1:40.4	And I think represents a bit of a seismic shift for what younger rappers are looking to when
1:48.2	they think, hey, I want to grow up and be a rapper.
1:50.8	And I think that each generation, this is my softball theory, has remade dominant hip hop aesthetics far more than actually the Travis.
2:02.6	Like I think Travis, Thug, Ouzi are the things that set the template, but there was still
2:07.8	this sense that maybe that was outwire stuff and it was going to kind of come back around.
2:11.7	I think that each generation is like confirmation that it may have almost permanently shifted
	...

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