278 - How Brands and Retailers Can Mine Data with Mike Provance of 3x3

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 5 November 2020

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every business wants to make their marketing dollars stretch further. The focus has shifted to targeting demographics through Facebook campaigns, social media, and even podcasts. We’re joined by Mike Provance of 3x3 to see how brands and liquor stores are using their platform to reach new customers. Show Notes: This week’s Above the Char with Fred Minnick talks about wax. What sport would you compete in if you were in the Olympics? Tell us about your platform. How do you convince retailers to adopt this digital trend? How can you make your dollar stretch further with your platform? How do stores learn what their customers like? What do you use to build audiences? Does more marketing spending by a supplier benefit the retailer? How is shipping changing your business? Influencer marketing vs. targeting marketing? What about in-store experiences? Support this Podcast on Patreon

Transcript

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0:00.0	pre three bourbons.
0:01.7	I'm looking at the speed of a horse and seeing how it's fared in the,
0:06.3	on that track and then the jockey and then the bloodline.
0:11.6	But after that, it's kind of like,
0:13.7	all right,
0:14.5	who's got the highest odds?
0:16.3	Yeah.
0:35.1	Yeah. This is episode 278 of Burbben Pursuit, the podcast featuring news, reviews, and interviews, with people making the bourbon whiskey industry happen.
0:38.0	And before we start today's podcast, let's just jump into bourbon release news. The last drop distillers is introducing a very old bottling called 1980
0:43.6	Buffalo Trace. This was distilled, well, of course, 1980 at what was then the George T. Stagg
0:49.1	Distillery, which is now known as Buffalo Trace Distillery. The barrels rested until a complete
0:53.5	inventory was taken in 1998,
0:56.1	and when the barrels were 18 years old,
0:58.1	they were then vatted at 20 years old into stainless steel.
1:01.5	After another 20 years in stainless tanks,
1:04.4	Sazerac and the last drop believed that 40 years of total maturation
1:08.3	has produced one of the finest bourbons ever made.
1:11.9	The 1980 Buffalo Trace Bourbon Whiskey is released number 13 from the last drop,
1:16.5	and its second only ever bourbon release.
1:19.3	Only 240 bottles of the ultra-rare bourbon will be available worldwide for 90 proof
1:25.4	and a suggested retail price of $4,600. WM. TAR Distillery has announced the
1:31.9	availability of Old WM.M.Tarerter, Manchester Reserve. It's a 12-year-old Kentucky bourbon, with a
	...

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