Database Gold!
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 5 March 2025
⏱️ 12 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White dives deep into a game-changing strategy for mortgage professionals: growing and leveraging your database.
Do you know that your database is your goldmine? With at least 300 contacts in your phone, social media, and past clients, you have a wealth of potential referrals at your fingertips.
Carl shares eye-opening statistics that reveal how effectively marketing to your database can lead to significant increases in closed loans and income.
Carl also discusses the importance of consistency in your marketing efforts and shares practical tips on how to keep track of your outreach.
If you're ready to transform your pipeline and see massive results, this episode is for you!
Get your exact scripts for outreach at getmoreloans.com
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | Welcome to another episode of Loan Officer Freedom. |
| 0:10.3 | My name is Carl White. |
| 0:12.1 | And what we do here is we help mortgage professionals grow their business and close more deals. |
| 0:18.1 | That's what this is all about. |
| 0:19.7 | So today we're diving into a strategy that can completely transform your pipeline, |
| 0:25.3 | which is growing and leveraging your database. |
| 0:28.2 | You might think, well, Carl, we all know about the database and everything. |
| 0:33.8 | Some of these numbers might shock you. |
| 0:36.3 | So I'm going to be going over some numbers here in a few minutes. And I think it's going to be, I think it's going to, I think it's going to, I So I'm going to be going to be some numbers here in a few minutes. |
| 0:38.5 | And I think it's going to be, I think it's going to, I think it's going to, I think it's going to make your eyebrows raise goal and maybe rethink the way you might have been doing some things. |
| 0:48.0 | So if you've ever wondered how to turn the people you already know into a steady stream of referrals and closed loans. |
| 0:55.4 | Well, this episode's for you. |
| 0:57.3 | So let's get started. |
| 0:59.1 | So I've always thought, you know, your database is your gold mine. |
| 1:04.7 | And what I want you to think of like in the mortgage business, we're not just in the loan business. |
| 1:09.2 | We're really in the database business. |
| 1:12.0 | I mean, think about it. Like most people have at least 300 people, 300 contacts in their |
| 1:17.7 | phone, social media, past clients, coworkers, friends. And the numbers prove, and we say this is a |
| 1:25.9 | minimum. Like, Carl, how do I know if I'm marketing to my database effectively? You know you're marketing to your database effectively is if you're closing 1% of your database each and every month. In other words, if I got 300 people in my database, you should be closing as a minimum three loans a month from that database. |
| 1:45.9 | And you think, well, Corr, wait a minute. A lot of my database, I refinanced them at the two and |
| 1:51.5 | three percent range a couple years back. Understand that most of the referrals you get from |
| 1:57.2 | your database aren't them. It's their friends, their family, and their co-workers. |
... |
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