Welcome to Decoding Sales, a podcast. We're an engineer. That's me, Alex. And a sales person. That's me, Alex. And a salesperson, that's me, Peter. Talk about the art and science of

sales as it relates to life and business. In this episode we're going to focus on the business

side, specifically the art and science of the outbound

sales motion and the modern outbound sales motion. What do I mean by that? Well,

first of all, if you have been trying to get more leads, your outbound pipeline is drying up,

or you just need to start scaling, this episode's for you. Outbound is all about

reaching the people who don't already know about your business and aren't already looking

directly for you. But there's a lot of myths about outbound, that it's all

spray and prey, sending email through marketing automations, and Peter's going to demystify

what it's really like doing the outbound dance.

By the way, this is our first episode in a little while,

and the reason is we've had some life interruptions.

My house flooded in San Francisco,

and I've been a little bit nomadic since then and Peter's

son had RSV which is a rather common but potentially very scary respiratory

disease everything is fine for both of us but we just wanted to let you know potentially very scary respiratory disease.

Everything is fine for both of us,

but we just want to let you know

that we'll be back in 2022 on a more regular schedule.

All right, Peter, let's dive into this.

We've already talked a little bit before the episode about how Outbound is a lot more nuanced

than just hustle and spray and prey.

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